About Fiona Briffa
Fiona Briffa is a Certified Nutrition Coach and Wellness Entrepreneur based in Malta, and the Founder of Be Healthy Malta—an online health and wellness business dedicated to helping individuals achieve sustainable weight loss and long-term wellbeing through realistic lifestyle changes.
Fiona’s passion for wellness is deeply rooted in her own personal health journey. After years of struggling with weight issues and trying countless diets, she discovered the power of balanced nutrition and sustainable habits. Through consistency and realistic lifestyle changes, she successfully lost a significant amount of weight and transformed her relationship with food, health, and self-care. This turning point ignited her desire to support others facing similar challenges.
Despite her success, Fiona lives with a chronic condition called lipedema—a fat disorder that causes painful, disproportionate fat accumulation, typically affecting the legs, thighs, buttocks, and arms. Lipedema is widely misunderstood and often mistaken for obesity. Unlike general weight gain, it is not caused by overeating or inactivity and does not respond to conventional dieting or exercise alone.
Living with lipedema has profoundly shaped Fiona’s compassionate and empathetic approach to health and wellness. Her journey has never been about achieving a “perfect” body, but about healing, building strength, and reclaiming control of her wellbeing—on her own terms.
She understands the emotional toll of working hard and still feeling stuck. She understands the frustration of being misjudged because of a medical condition. And she knows that true health is about far more than a number on the scale.
This lived experience inspired Fiona to become a weight loss and wellness coach—not to promote quick fixes or unrealistic promises, but to support people, especially women, who want to feel better, move more freely, and regain confidence, even if they feel they have tried everything before.
Through her coaching, Fiona blends personal experience with professional expertise to offer a compassionate, realistic, and sustainable approach to weight loss and wellness. Whether someone is living with lipedema, struggling with emotional eating, or simply exhausted by dieting, they are met with empathy, understanding, and personalised support—because everyone deserves to feel good in their body, regardless of size, shape, or diagnosis.
Before launching her wellness business, Fiona worked as a teacher—a role that strengthened her natural ability to educate, guide, and motivate others. Driven by a desire to make a deeper and more meaningful impact, she transitioned into full-time entrepreneurship and earned certifications in Nutrition, Healthy Living, and Weight Loss Coaching from internationally recognised institutions.
Her commitment to helping others led her to create a range of practical recipe books, as well as the Flexi Guide Weight Loss Programme—a flexible, easy-to-follow system designed to support weight loss without restrictive diets or unmanageable routines. The programme focuses on balance, encouragement, and sustainability, helping clients feel confident, in control, and supported throughout their journey.
In addition to her coaching and recipe books, Fiona collaborates with trusted European wellness brands, including Etna Wellness and Zinzino/Valentus, to provide access to high-quality, science-backed supplements that support balanced nutrition, energy, and overall wellbeing. These partnerships reflect her commitment to offering safe, effective, and holistic solutions that align with her philosophy of long-term health.
Today, Fiona continues to inspire and support individuals in building healthier habits and transforming their lives from the inside out. She firmly believes that wellness is not a destination, but a lifestyle—for life.